Revenue Architecture

Revenue Architecture Is Designed, Not Improved.

Most companies attempt to optimise revenue.

Optimisation assumes the system is structurally sound.

Architecture examines:

  • Market alignment
  • Commercial logic
  • Conversion sequencing
  • Reporting integrity

Before improvement, structure must exist.

Revenue Architecture Sprint

4 Weeks

Define ICP, pricing logic, funnel math, KPI framework, and revenue blueprint.

What you get:

  • Structured ICP definition and validation
  • Pricing and packaging architecture
  • Funnel conversion math and targets
  • KPI framework and reporting structure
  • Revenue blueprint document

Sales Engine Design

8–12 Weeks

Install structured conversion architecture, reporting discipline, and operational playbooks.

What you get:

  • CRM structure and stage design
  • Qualification and disqualification frameworks
  • Sales playbooks and process documentation
  • Conversion tracking and reporting system
  • Forecast model with weighted pipeline
  • Onboarding and enablement structure

Revenue Systems Partner

Ongoing

Ongoing oversight during scale to prevent structural drift and maintain system integrity.

What you get:

  • Monthly system audits and structural reviews
  • ICP and pricing validation as market evolves
  • Forecast accuracy monitoring and correction
  • Hiring and onboarding structure support
  • Ad-hoc strategic guidance on commercial decisions